How Can Social Media be one of the Strongest Tools in Retail?
Social Media Marketing is one of the strongest tools retailers has at their disposal. So, is it being used to its full potential by all retailers and how can it be used to enhance the in-store customer experience?
Ideally, a store’s social media presence should tell a story or create a personality as well as advertise and ...
How Influencer Marketing Can Drive Your Brand
Influencer Marketing seems to be the new marketing tactic for brands worldwide, so what is it and how can it help drive your brand? Essentially, Influencer Marketing is a blend of old and new marketing techniques using an endorsement of a product by a person of interest to drive content and ultimately, sales.
The beauty of influencer ...
New Financial Year: New Career?
The start of a new year is the perfect time to start looking for a new career, right? Well, maybe not. Figures show that an estimated 50% of the working population spends most of January looking for a new job. With all of these potential new employees on the job hunt, new studies suggest that the ...
How to Create a Great In Store Experience
Last week, Lego opened their first Australian store in Sydney. Renowned across the world for having incredibly innovative in-store designs and activations, Lego has pulled all the stops to make its newest store as interactive as possible.
The Bondi Junction store includes multiple features aimed at enabling creativity. Activations include a room with play tables called ...
Why the In Store Experience is more important now than ever before…
Considering the rapid growth of e-commerce and online shopping becoming more affordable with buy now, pay later services, is it possible for retailers to grow their business in a physical brick and mortar store? The answer is in fact, yes, however, this growth heavily depends on how individual stores are selling the entire customer experience.
Increase ...
The Interview Questions you should NEVER ask
Choosing staff for your business can be a difficult task. Choose the right employee and everyone lives happily ever after. But, choose the wrong employee and you could end up wasting a lot of time and money.
The interview process should be taken seriously by both potential employees and prospective employers. Although interviews can sometimes be ...
How to approach a career change when you feel trapped
As most of us would remember all too well, we are often told to choose a career when leaving high school. Or we fall into a career path as a result of the jobs we take on once we finish secondary learning. But what we want at 18 and what we want at 28 are usually ...
5 Reasons Why Client Exclusivity is Key
When retail companies hire a recruitment agency to help fill each role, there are certain expectations that need to be met. The most important of these is that recruiters work exclusively with the company’s HR and management team to find the right person for the job. Having competing companies attempting to fill one role is never ...
Why are Australians Quitting their Jobs?
New Year, New You. Right? It’s the start of another year and Australians are deciding how they want the year to pan out. Setting goals for the future and getting rid of anything that has not served them over the past year, including their jobs and careers. So, what are the main reasons Australians are quitting ...
The Gender Pay Gap in Retail
It’s 2019, right? So WHY are we still dealing with inequality in pay between men and women in the workplace? It’s a hot topic and apparently a difficult question to answer so we've broken it down for you into a few easy-to-understand dot points for you to check out and help you navigate what is fair ...
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