Retail Vs. E-tail: Why Online Shopping Will Be King
In today’s day and age, you would have to have been living in a cabin in the woods... surrounded by bears... with no actual address, to have never made an online purchase. Even my Nana—who still uses cheques—uses online shopping.
Literally everybody is doing it.
So what exactly does that mean for the future of retail and how ...
Why a drop in sales is not always a bad thing for the future of retailers
While we are currently seeing a decline in retail across the board, retail brands are not predicting doom and gloom for the future of retailers. In fact, most brands–especially luxury ones–are predicting future growth based on a number of factors.
Many results fell short of the expected targets for 2018; however, the forecast for luxury brand growth is ...
Why Retailers Should Take Advantage of End of Financial Year Sales
As the financial year draws to a close, retailers should start looking at what stock they have left to move before tax time. The easiest way to move excess stock and make room for new products is to hold a sale, this of course, is basic retail knowledge and not reserved for end of financial year ...
How Can Social Media be one of the Strongest Tools in Retail?
Social Media Marketing is one of the strongest tools retailers has at their disposal. So, is it being used to its full potential by all retailers and how can it be used to enhance the in-store customer experience?
Ideally, a store’s social media presence should tell a story or create a personality as well as advertise and ...
How Influencer Marketing Can Drive Your Brand
Influencer Marketing seems to be the new marketing tactic for brands worldwide, so what is it and how can it help drive your brand? Essentially, Influencer Marketing is a blend of old and new marketing techniques using an endorsement of a product by a person of interest to drive content and ultimately, sales.
The beauty of influencer ...
How to Create a Great In Store Experience
Last week, Lego opened their first Australian store in Sydney. Renowned across the world for having incredibly innovative in-store designs and activations, Lego has pulled all the stops to make its newest store as interactive as possible.
The Bondi Junction store includes multiple features aimed at enabling creativity. Activations include a room with play tables called ...
Why the In Store Experience is more important now than ever before…
Considering the rapid growth of e-commerce and online shopping becoming more affordable with buy now, pay later services, is it possible for retailers to grow their business in a physical brick and mortar store? The answer is in fact, yes, however, this growth heavily depends on how individual stores are selling the entire customer experience.
Increase ...
Reasons to Quit your Dream Job
In 2018, with so many career options and so few available jobs, it’s becoming increasingly hard to find a job you love. So, once you find ‘the one’ you would never consider leaving, right?
We all love being comfortable in our jobs and maintaining a sustainable work life balance, and while loving your job sounds like ...
The Future of Retail Roles
As the digital world evolves the way people are shopping is changing. This change is leading to the necessity of new roles and job titles within the retail industry. In our Retail Trends blog, we looked at the future of retail and highlighted that more and more customers would rather shop from the comfort of their ...
The 6 Traits You Need to be a Great Business Leader
Simply put, leaders are people who make things happen. But, what makes a good leader? Passion? Bravery? Communication? The truth is, being a good leader is a combination of these factors, but it’s never an exact science. The key to being a great leader is having some core qualities and being able to adapt and evolve ...
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