Specialty Fashion Group announced today the partnership agreement with Myer and one of their brands, City Chic. They are expected to roll-out 30 womenswear locations within Myer stores across the country, with an initial 14 concessions starting this week.
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ASX Announcement 12th April 2016 Specialty Fashion Group Announces City Chic Brand Destination Roll-out into Myer
The national launch of City Chic within an initial 14 Myer stores commences this week, with the first brand destination opening in the Myer Melbourne flagship today.
Gary Perlstein, Specialty Fashion Group’s CEO, said: “City Chic is performing well, leveraging significant growth in the Womenswear market. I am delighted City Chic has been recognised by Myer as a desirable Womenswear brand as part of its New Myer strategy. We’re confident our partnership with Myer will help change the perception of fashion as we continue to deliver glamorous, bold and exciting ranges to our customers.”
Myer Group General Manager of Apparel, Karen Brewster, said: “We are thrilled with our partnership with City Chic. City Chic is an exciting, progressive fashion brand that will resonate with our customers.”
The Myer brand partnership agreement is another significant initiative in the growth strategy for the City Chic brand. This strategy includes a carefully planned international expansion, and an accelerated Omni-channel focus which is delivering significant online sales growth.
City Chic has made successful inroads expanding its presence internationally in recent months.
- In addition to its existing presence in 60 Nordstrom stores across the USA, the brand has launched its product into 100 Macy’s stores.
- City Chic has entered the UK market with successful product trials in Evans, part of the Arcadia Group.
- Three new City Chic stores have been opened in the UAE under licence.
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