As the digital world evolves the way people are shopping is changing. This change is leading to the necessity of new roles and job titles within the retail industry. In our Retail Trends blog, we looked at the future of retail and highlighted that more and more customers would rather shop from the comfort of their living room than entering the real world.
With the needs of the retail market changing, the roles required to keep the customer experience streamlined is also changing. With all these advances, what are some of the new jobs can we expect to see in the Retail Industry?
Big Data Analysts
One important role in any business is data analysis and data management. No matter the size of your business it’s imperative to know where your customers are coming from and how they are reaching you. Introducing Big Data Analysts, specialists in the use of customer insights to increase your bottom line.
The role requires market research, customer and product analysis with the overall goal of increasing customer conversions and turning your company data into profit. By examining your customer’s journey through their purchase process you can identify areas for improvement and areas where your business is excelling.
Customer Experience Leaders
Customer Experience Leaders are about to become a BIG part of the future of retail. With the e-commerce market growing exponentially companies are starting to rethink their operations, delivering their products across multiple channels to maximise their profitability.
Customer Experience Leaders are responsible for streamlining your companies multichannel presence. Delivering connected, intuitive, personalised digital experiences for customers that are consistent across all points of customer contact.
Calling Tech Heads
E-commerce revenue in Australia is a multi-million dollar industry, with e-commerce spend expected to reach US$16,550m by 2022, according to Statista. With customers making the shift to purchasing online the need for IT Guru’s and Web Developers is growing.
Customers are spending more time online making purchasing decisions before even entering your brick-and-mortar business. Therefore dedicating a team of professionals to enrich the user experience of your website and online presence is vital.
Social Media Managers
Millennials are changing the retail landscape and a social media presence of some kind is must for all businesses. Worldwide there are more than 3 billion social media users and these people are using their social media accounts to engage with brands. Therefore the need for Social Media Managers is becoming a necessity.
A Social Media Manager doesn’t just post content to your business’s social pages. Social media management requires a multifaceted skill set to create and manage all published content. Another important skill required for a Social media Manager is the ability to monitor, listen and respond to users all the while cultivating leads and sales.
The digital space is growing and adapting and with the current levels of growth in e-commerce the overall goal of these new digital retail roles is to provide a streamlined customer experience with greater customer engagement. As time goes on and technology advances we can expect the list of digital job roles to increase and become more complex.
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